Tuesday, February 17, 2009
Catvertising Black Cats
-Not sure what to think about this new advertising campaign for Warner Bros.' new video game F.E.A.R. 2. This past Friday the 13th, in London, several black cats were dressed in cat shirts with the game's title and paraded in public. According to a spokesperson, the black cats were used to get the attention of superstitious Londoners. But don't Brits consider black cats to be good luck? Does this perpetuate the black-cat stereotype, or diminish it? Warner Bros. may consider expanding this campaign to the US.
Posted by Your Black Cat (Y.B. Cats) at 2/17/2009