A small business owner discovered she needed an icon, something her customers would like, to make her wood carvings signature pieces. She chose the outline of a small black cat, and the response was instantaneous. This article describes the rise in popularity of The Cat's Meow - a boutique offering decorative wood carvings. Faline Jones created the company when she saw a small wood house in a store - and knew she could produce better. Visit the company's website to browse their goods.